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Robert Krool


The Founder, Sponsor and Vice-chairman of Copernicus Institute Foundation for the Enterprise Promotion

He is a Copernicus Institute expert, responsible for the promotion of knowledge on leadership in business and politics as well as youth enterprise. Robert Krool also specializes in sales management. He got a degree in economics and sociology in Hamburg.

He started to work his way up the career ladder in Germany, too. Throughout the twenty years of professional work he has reached various posts and competence areas. He acquired new markets, served key clients, created strategy and built from scratch distribution channels of some brands in mid-east Europe, such as: BDF NIVEA, Brian Tracy Learning Systems, TTI Software – Insights. For over ten years he held a position of a trustee or board of directors member in Poland, Hungary and Austria.

He gained unique experience in reorganising companies, like TP SA, Szczecin Steelworks, PGNiG, TUnŻ Compensa, BUDLEX Grupa, BPH Bank, BPH Bank, TUnŻ CUP. In his current activity he supports public persons, especially management board members and directors of renowned companies advising, inspiring them with new ideas and training. AGORA, LUKAS Bank, Grupa ING, SYBASE Polska, AIG Polska TU, AVON, Eurobank, TP SA, Bank BPH and PZU Życie are among many of his clients.

He is a member of the Policy Council and Jury Committee of Polish National Sales Awards contest modeled after British edition of National Sales Awards (NSA).

He is the author of four books: ‘Standardy kierowania zespołem handlowym’ (The Standards of Trade Team Management), ‘Droga do zysków i satysfakcji’ (The Way to Profits and Satisfaction), ‘Dyskretny urok wystąpień publiczych’ (Discreet Charm of Public Speeches) in cooperation with Piotr Kraśko and Tomasz Kamel as well as ‘Citius, Altius, Fortius-rzecz o przywództwie’ (Citius, Altius, Fortius – a thing about leadership) in cooperation with Ewa Wróbel and a panel of independent experts. He is actively involved in the works of policy and consultant councils of multiple organizations.

He was awarded with 2006 SYBILLA Prize for creating the ‘Citius, Altius, Fortius’ initiative to promote timeless management values. He permanently cooperates with INFOR-Traning Trade Centre and The Gazeta Prawna.

His professional motto claims: ‘We are as good as our latest idea’.

For many years Robert Krool has been a great support of Lodz Hospice for Children activities.



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